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	<title>kupka.ca &#187; Digital Advertising</title>
	<atom:link href="http://kupka.ca/category/digital-advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://kupka.ca</link>
	<description>- on family, fitness &#38; fun</description>
	<lastBuildDate>Fri, 03 Feb 2012 14:27:19 +0000</lastBuildDate>
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		<title>engagement</title>
		<link>http://kupka.ca/engagement/</link>
		<comments>http://kupka.ca/engagement/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 15:20:39 +0000</pubDate>
		<dc:creator>james</dc:creator>
				<category><![CDATA[Digital Advertising]]></category>

		<guid isPermaLink="false">http://kupka.ca/?p=417</guid>
		<description><![CDATA[the zombies are coming, the zombies are coming! (no they're not) ]]></description>
			<content:encoded><![CDATA[<p>how&#8217;s this for an engaging campaign? </p>
<p>Start with this satire here: http://t.co/SN0fF1f</p>
<p>Which ran on the Guardian with tongue in cheek: http://www.guardian.co.uk/society/2011/jul/07/when-zombies-attack-bristol-city-council-undead-invasion</p>
<p>Which Drudgereport.com picked up&#8230; and left out the tongue and the cheek.  ha &#8211; not sure if it was intentional or not.</p>
<p>Meanwhile Bristol city council&#8217;s communications director @peterholt99 was manning the tweets, jumping on mentions and drumming up more attention.</p>
<p>The festival in Bristol at the end of the chain, by the way, is sold out.  Better luck next year?</p>
<div id="attachment_418" class="wp-caption alignnone" style="width: 310px"><a href="http://kupka.ca/wp-content/uploads/2011/07/bristol-zombie.jpg"><img src="http://kupka.ca/wp-content/uploads/2011/07/bristol-zombie-300x180.jpg" alt="bristol city council zombie plan" title="bristol-zombie" width="300" height="180" class="size-medium wp-image-418" /></a><p class="wp-caption-text">zombies in bristol</p></div>
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		<slash:comments>1</slash:comments>
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		<title>journalism 2012</title>
		<link>http://kupka.ca/journalism-2012/</link>
		<comments>http://kupka.ca/journalism-2012/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 13:35:05 +0000</pubDate>
		<dc:creator>james</dc:creator>
				<category><![CDATA[Digital Advertising]]></category>

		<guid isPermaLink="false">http://kupka.ca/?p=394</guid>
		<description><![CDATA[the means of production are the message? ]]></description>
			<content:encoded><![CDATA[<p>Mathew Ingram at <a href="http://gigaom.com/2011/06/13/what-does-the-journalism-of-the-future-look-like/" target="_blank">GigaOm asks</a> &#8220;what does the journalism of the future look like&#8221;.  He focuses on the medium of production &#8211; the means journalists use / will use to research and produce their work. Smart &#8211; i suppose he&#8217;s saying &#8220;the medium of production effects the message&#8221;.  I agree with him that journalism will &#8220;broaden&#8221; in the future, in a good way.</p>
<p>The driver of that broadening is the intersection of people and technology. Here&#8217;s what i mean:</p>
<p>In a (now) three year old <a href="http://www.theatlantic.com/magazine/archive/2008/07/is-google-making-us-stupid/6868/">article</a>, Nicholas Carr suggests that one of those mediums [i imagine] journalists use heavily in the course of their work is &#8220;making us stupid&#8221;. (digression: i can&#8217;t help but wonder if its articles like the ones in The Atlantic, not google in general, that are making us stupid)</p>
<p>These two ideas meet in my mind like this:</p>
<p>the internet allows the delusion that we know things that we really don&#8217;t &#8211; authoritatively written blog posts, wikipedia, wikileaks, google and the overscheduled nature of our lives allows us to make the mistake that the thoughts we do have are our own, and not someone else&#8217;s.  Time pressure + Internet = changes in the way we think + produce work.  The flipside is relevant here, as well; the same variables greatly impact the way we consume &amp; assimilate information.</p>
<p><a href="http://kupka.ca/wp-content/uploads/2011/06/printingpress.jpg"><img class="alignnone size-medium wp-image-395" title="printingpress" src="http://kupka.ca/wp-content/uploads/2011/06/printingpress-300x216.jpg" alt="" width="300" height="216" /></a></p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>birdmen</title>
		<link>http://kupka.ca/birdmen/</link>
		<comments>http://kupka.ca/birdmen/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 16:30:11 +0000</pubDate>
		<dc:creator>james</dc:creator>
				<category><![CDATA[Digital Advertising]]></category>

		<guid isPermaLink="false">http://kupka.ca/?p=378</guid>
		<description><![CDATA[if these guys had feathers, they'd be birds.  also: holy shit. ]]></description>
			<content:encoded><![CDATA[<p>if these guys had feathers, they&#8217;d be birds.  also: holy shit.</p>
<p><a href="http://www.youtube.com/watch?v=HE-Zx90I6Bs"><img src="http://img.youtube.com/vi/HE-Zx90I6Bs/default.jpg" width="130" height="97" border=0></a></p>
<p>note: this video is an ad for the shoes he&#8217;s wearing. really.</p>
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		<item>
		<title>osama bin social</title>
		<link>http://kupka.ca/osama-bin-social/</link>
		<comments>http://kupka.ca/osama-bin-social/#comments</comments>
		<pubDate>Wed, 04 May 2011 15:23:51 +0000</pubDate>
		<dc:creator>james</dc:creator>
				<category><![CDATA[Digital Advertising]]></category>

		<guid isPermaLink="false">http://kupka.ca/?p=325</guid>
		<description><![CDATA[what the end of the osama bin laden story tells us about social media ]]></description>
			<content:encoded><![CDATA[<p><a href="http://kupka.ca/wp-content/uploads/2011/05/oblfacebook.jpg"><img class="alignnone size-medium wp-image-326" title="osama bin facebook" src="http://kupka.ca/wp-content/uploads/2011/05/oblfacebook-300x84.jpg" alt="" width="300" height="84" /></a></p>
<blockquote><p>This digital intimacy—the instant sharing of thoughts, rumors, lies, and facts—is how all news will be devoured in the social media age. Even news as important and impactful as the death of the world’s greatest terrorist.</p></blockquote>
<p><a href="http://www.socialistic.com/2011/05/what-the-osama-bin-laden-story-tells-us-about-social-media/" target="_blank">link</a></p>
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		<item>
		<title>youtube allstars</title>
		<link>http://kupka.ca/youtube-allstars/</link>
		<comments>http://kupka.ca/youtube-allstars/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 14:14:43 +0000</pubDate>
		<dc:creator>james</dc:creator>
				<category><![CDATA[Digital Advertising]]></category>

		<guid isPermaLink="false">http://kupka.ca/?p=181</guid>
		<description><![CDATA[My fav youtube clips. what're yours? ]]></description>
			<content:encoded><![CDATA[<p>what&#8217;re your favourite youtube clips?</p>
<p>old spice advertising brilliance:</p>
<p><a href="http://www.youtube.com/watch?v=owGykVbfgUE"><img src="http://img.youtube.com/vi/owGykVbfgUE/default.jpg" width="130" height="97" border=0></a></p>
<p>video editing wizardry:</p>
<p><a href="http://www.youtube.com/watch?v=JzqumbhfxRo"><img src="http://img.youtube.com/vi/JzqumbhfxRo/default.jpg" width="130" height="97" border=0></a></p>
<p>two of the greatest triathlon performances, ever, happened on the same day:</p>
<p><a href="http://www.youtube.com/watch?v=cDv7CpEnNzY"><img src="http://img.youtube.com/vi/cDv7CpEnNzY/default.jpg" width="130" height="97" border=0></a></p>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>mcluhan on twitter</title>
		<link>http://kupka.ca/mcluhan-on-twitter/</link>
		<comments>http://kupka.ca/mcluhan-on-twitter/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 15:21:39 +0000</pubDate>
		<dc:creator>james</dc:creator>
				<category><![CDATA[Digital Advertising]]></category>

		<guid isPermaLink="false">http://kupka.ca/?p=179</guid>
		<description><![CDATA[the medium is the message. twitter's is... ]]></description>
			<content:encoded><![CDATA[<p>If the medium is the message, then facebooks&#8217; is narcissism.  &#8221;look at me and my STATUS! i&#8217;m on vacation! now i&#8217;m shopping! lolz.&#8221;</p>
<p>Question: What is Twitter&#8217;s?</p>
<p><img class="alignnone size-full wp-image-178" title="mcluhan" src="http://kupka.ca/wp-content/uploads/2010/04/mcluhan.jpg" alt="mcluhan" width="245" height="219" /></p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>mick jagger to andy warhol</title>
		<link>http://kupka.ca/mick-jagger-to-andy-warhol/</link>
		<comments>http://kupka.ca/mick-jagger-to-andy-warhol/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 01:43:38 +0000</pubDate>
		<dc:creator>james</dc:creator>
				<category><![CDATA[Digital Advertising]]></category>

		<guid isPermaLink="false">http://kupka.ca/?p=173</guid>
		<description><![CDATA[A letter from Mick Jagger to Andy Warhol circa April 1969 ]]></description>
			<content:encoded><![CDATA[<p>A letter from Mick Jagger to Andy Warhol, April of 1969.</p>
<div id="attachment_174" class="wp-caption alignnone" style="width: 468px"><img class="size-full wp-image-174" title="mickjaggertowarhol" src="http://kupka.ca/wp-content/uploads/2010/04/mickjaggertowarhol.jpg" alt="mick jagger to andy warhol" width="458" height="580" /><p class="wp-caption-text">mick jagger to andy warhol</p></div>
]]></content:encoded>
			<wfw:commentRss>http://kupka.ca/mick-jagger-to-andy-warhol/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<item>
		<title>internet famous</title>
		<link>http://kupka.ca/internet-famous/</link>
		<comments>http://kupka.ca/internet-famous/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 17:06:39 +0000</pubDate>
		<dc:creator>james</dc:creator>
				<category><![CDATA[Digital Advertising]]></category>

		<guid isPermaLink="false">http://kupka.ca/?p=114</guid>
		<description><![CDATA["internet famous" is the new street-cred. Radical transparency in blogging, social media, etc is now the norm and not the exception. If you disagree, it's 'cause you're too old. so there.... ]]></description>
			<content:encoded><![CDATA[<p>&#8220;internet famous&#8221; is the new street-cred. </p>
<p>Radical transparency in blogging, social media, etc is now the norm and not the exception.  If you disagree, it&#8217;s &#8217;cause you&#8217;re too old.</p>
<p>Celebrity stalker-culture has trickled all the way down to the local level. Now we all can be paparazzi fodder, in a way. Aren&#8217;t we lucky?</p>
<div id="attachment_115" class="wp-caption alignnone" style="width: 410px"><a href="http://twitter.com/jameskupka/status/8633825319"><img class="size-full wp-image-115" title="nerd alert" src="http://kupka.ca/wp-content/uploads/2010/02/nerdalert.png" alt="nerd alert!" width="400" height="357" /></a><p class="wp-caption-text">nerd alert!</p></div>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>on creativity</title>
		<link>http://kupka.ca/on-creativity/</link>
		<comments>http://kupka.ca/on-creativity/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 20:08:57 +0000</pubDate>
		<dc:creator>james</dc:creator>
				<category><![CDATA[Digital Advertising]]></category>

		<guid isPermaLink="false">http://kupka.ca/?p=59</guid>
		<description><![CDATA[That novel you're working on won't ever be finished lest you heed this warning... ]]></description>
			<content:encoded><![CDATA[<p>Creative acts require a decision to complete; otherwise they can go on forever. That is: that novel you&#8217;re working on won&#8217;t ever be finished. Even if you see it in print you&#8217;ll still have edits &amp; additions you&#8217;d make if you could.</p>
<p>The difference between &#8216;published&#8217; and &#8216;not&#8217; is your decision to call it done.</p>
<p>Here&#8217;s a trick: whatever you&#8217;re working on, break it into pieces. However, be sure that those pieces have definite ends based outside of your head.  Sticking with the example of a novel &#8211; try writing like the serial novelists of the 1800&#8242;s. Dickens published a chapter at a time. He had a monthly deadline to meet; one that he chose but, once chosen, had to be met every month lest his publisher and readers take serious issue with him!</p>
<p>Whatever your creative endeavour&#8230; remember the wisdom of Glengarry Glenross:</p>
<p><a href="http://www.youtube.com/watch?v=y-AXTx4PcKI">always be closing</a></p>
<p><a href="http://www.youtube.com/watch?v=y-AXTx4PcKI"><img src="http://img.youtube.com/vi/y-AXTx4PcKI/default.jpg" width="130" height="97" border=0></a></p>
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